FUJIFILM U.S.A. Inc. has announced the introduction of the FinePix S700 – a 7MP, 10x zoom SLR-styled digital camera. The new camera is an upgrade to the popular Fujifilm FinePix S6000 introduced last year. There are many improvements including a redesigned body and control system, 7.1MP CCD sensor, ISO 1600 and several new innovative features.

Main features of the FinePix S700 include:

• 7.1MP 1/ 2.5-inch CCD
• Fujinon 10x Optical Zoom lens (F3.5 – F3.7)
• 4.8x Digital Zoom
• 2.5″ LCD plus electronic viewfinder (EVF)
• Picture Stabilization Mode
• i-Flash (Intelligent Flash)
• Dual Shot Mode
• 14 Pre-programmed Scene Modes
• ISO levels of up to ISO 1600 at full resolution
• 27MB internal storage plus xD-Picture Card â„¢ slot

A selectable Picture Stabilization Mode uses the heightened sensitivity of the FinePix S700 and high-speed shutter settings to reduce blur caused by hand-shake or subject movement. It allows the camera to automatically choose the correct light sensitivity and optimal shutter speed to produce clear, blur-free images.

i-Flash (Intelligent Flash) detects subtle lighting differences within a scene and then varies the flash intensity accordingly. It also leverages the high sensitivity of the FinePix S700 to enable the camera to use less flash, resulting in an image that displays pleasing, natural tones without a “washed-out” effect. And with an automatic pop-up flash, it’s always ready when you need it.

In the Dual Shot Mode, the FinePix S700 quickly shoots two images in rapid succession — one with the flash and one without - and saves both. This convenient function lets the user perform a comparison at their convenience and select the most pleasing image.

The FinePix S700 features 14 pre-programmed scene modes that offer a one-touch setting for almost any situation, including: Portrait, Landscape, Sport, Night, Fireworks, Sunset, Snow, Beach, Museum, Party, Flower, Text.

The FinePix S700 is powered by 4xAA type alkaline batteries (included) or 4xAA type Ni-MH rechargeable batteries (optional) or AC power adapter AC-5VX (optional – see link below).

Price and Availability

The Fujifilm FinePix S700 will be available in March 2007 at a retail price of $249.95 (US MSRP).

Fujifilm FinePix S700 7.1 Megapixel Digital Camera

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FUJIFILM U.S.A. Inc. has announced the launch of the 9MP FinePix A900 and 8MP FinePix A820 digital cameras. Both cameras have been designed specifically for the first-time digital camera buyer and users seeking an affordable, easy-to-operate upgrade to their current digital camera. The cameras incorporate Fujifilm’s signature Super CCD sensor technology, a 4x Optical Zoom lens and feature ISO levels of up to ISO 800.

The FinePix A900 and A820 cameras feature a new, intuitive icon-based Graphic User Interface (GUI). When users switch shooting modes, scene positions or control settings, a brief explanation of the setting is momentarily displayed on the LCD screen. Additionally, both cameras feature a conveniently placed mode dial that provides easy access to the most commonly used shooting modes, including Auto, Picture Stabilization and Movie mode and allows 1-touch access to other pre-programmed scene modes.

Main Features of Both Cameras

• Super CCD sensor technology
• 4x Optical Zoom Fujinon lens
• ISO levels of up to ISO 800
• Large 2.5-inch LCD display
• Icon-based Graphic User Interface
• 16 pre-programmed scene modes
• ‘IrSimpleâ„¢’ technology

‘IrSimpleâ„¢’ enables the FinePix A900 and A820 to instantly and wirelessly, connect and transmit digital images to other IrSimpleâ„¢ enabled devices such as other digital cameras, PDAs and photo kiosks. It provides a faster, more secure means to share pictures with family and friends.

For greater flexibilty, the FinePix A900 and A820 also feature a “xD/SD Media Compatible slot” – a single slot that accepts not only Fujifilm’s traditional xD-Picture Cardsâ„¢, but also SecureDigitalâ„¢ (SD) media cards.

Pricing and Availability

The FinePix A900 and FinePix A820 will be available in May 2007 for prices of $199.95 and $179.95, respectively (US MSRP).

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